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Debunking new Social Listening proprietary tools

Debunking New Social listening proprietary tools like HaiX Alivecore or similar products.

A social listening tool is a software or platform that helps businesses monitor and analyze conversations and mentions about their brand, products, or industry across various social media platforms and online channels. It allows businesses to gain insights into customer sentiment, trends, and competitor activities, enabling them to make informed decisions and improve their marketing strategies.

Key features of a social listening tool typically include:

  1. Monitoring: The tool continuously scans social media platforms, news websites, blogs, forums, and other online sources to track mentions, keywords, hashtags, and relevant conversations related to the brand or industry.
  2. Sentiment Analysis: It analyzes the tone and sentiment of social media mentions and comments to understand customer opinions, whether positive, negative, or neutral. This helps businesses identify areas for improvement or capitalize on positive feedback.
  3. Competitor Analysis: The tool allows businesses to track and compare their brand’s performance and reputation against competitors in terms of social media mentions, engagement, sentiment, and other metrics. This helps identify opportunities and benchmark against industry leaders.
  4. Trend Identification: By analyzing social media conversations and industry discussions, social listening tools can identify emerging trends, topics, and influencers. This helps businesses stay up-to-date and adapt their strategies accordingly.
  5. Customer Insights: Social listening tools provide valuable insights into customer preferences, needs, and expectations by analyzing their conversations and feedback. This information can be used to personalize marketing campaigns, improve products or services, and enhance overall customer experience.
  6. Reporting and Analytics: These tools generate reports and visualizations to summarize data and metrics, making it easier for businesses to understand and interpret the information. This allows for data-driven decision-making and measuring the impact of social media efforts.

Overview of what’s available in the market – Unaffordable for small business & freelancers

Here are five examples of social listening tools available in the market along with their average cost per month as of my last knowledge update in September 2021. Please keep in mind that pricing may have changed since then, so it’s essential to visit the respective websites for the most up-to-date information:

  1. Hootsuite Insights:
    • Average Cost: Hootsuite Insights is a part of Hootsuite’s suite of social media management tools. Pricing for Insights typically starts at around $500 to $1,000 per month, depending on the plan and the level of features required.
  2. Brandwatch:
    • Average Cost: Brandwatch is known for its advanced social listening and analytics capabilities. Pricing varies widely based on the level of features and data access needed, but it can start at approximately $800 to $1,000 per month.
  3. Sprout Social:
    • Average Cost: Sprout Social offers social media management and listening tools. Pricing typically begins at around $99 to $149 per user per month for the standard plan, with custom enterprise options available.
  4. Mention:
    • Average Cost: Mention provides real-time social media monitoring and listening. Pricing starts at around $25 to $450 per month, depending on the plan and the number of alerts and mentions you need.
  5. Talkwalker:
    • Average Cost: Talkwalker offers social listening and analytics solutions. Pricing varies depending on your specific requirements, but it can range from approximately $500 to $1,000 per month for standard plans.

Please note that these are average costs, and the actual pricing can depend on factors such as the number of users, the volume of social mentions you want to track, and additional features you may require. It’s advisable to visit the websites of these tools for the most accurate and current pricing information, as pricing models may have evolved since my last update in September 2021.

  1. The question is are those mainstream Brands & companies the “Villain” by simply

What is at stake?

In 2023, users of social listening tools, especially those within your online community, may encounter various challenges and considerations. Here’s an overview of what’s at stake and some common struggles:

  1. Costs and Pricing Models: Users may find themselves grappling with the costs associated with social listening tools. The pricing models can vary widely, including subscription fees, tiered pricing based on features, and pay-per-use options. Some users may find these costs prohibitive, especially if they are just starting their digital presence journey or have a limited budget.
  2. Complexity and Learning Curve: The complexity of social listening tools can be a significant hurdle. Users, especially those new to the field of digital marketing, may struggle to navigate and utilize the full potential of these tools. The learning curve can be steep, and some users may feel overwhelmed by the various features and data analytics capabilities.
  3. Data Privacy and Ethics: With increasing concerns about data privacy and ethical considerations in the digital realm, users may be cautious about the data collection and analysis methods employed by social listening tools. They may worry about the implications of tracking and analyzing online conversations, particularly when it comes to user consent and privacy compliance.
  4. Integration with Existing Tools: Users often require seamless integration of social listening tools with their existing digital marketing and content creation platforms. Compatibility issues and the need for technical expertise to set up these integrations can pose challenges.
  5. Actionable Insights: While social listening tools provide vast amounts of data, the real value lies in extracting actionable insights from this information. Users may struggle to translate data into concrete marketing strategies and content creation plans that drive results.
  6. Scalability: As your community grows and your users aim to expand their digital presence, scalability becomes crucial. Users may face challenges in scaling their social listening efforts to accommodate a larger audience and broader online reach.
  7. Staying Updated: The digital landscape is continually evolving, and social media trends change rapidly. Users may find it challenging to stay updated with the latest features and capabilities of social listening tools, which can impact the effectiveness of their digital marketing strategies.

To address these challenges and support your community members effectively, it’s essential to provide resources, training, and discussions within your online community about best practices for using social listening tools. Additionally, you can explore partnerships with tool providers or offer group discounts to help mitigate some of the cost-related concerns.

The Resolve.

Overall, a social listening tool helps businesses proactively manage their online presence, engage with customers, and stay ahead of market trends by leveraging the power of social media and online conversations.

There are several open-source tools available for brand and sentiment social listening. Here are a few options:

  1. Apache NiFi: It is a powerful data integration and processing tool that can be used for social media data ingestion and processing. It allows you to collect and analyze data from various social media platforms.
  2. Elasticsearch: It is a distributed search and analytics engine that can be used for real-time data analysis. You can use it to index and search social media data and perform sentiment analysis.
  3. Sentiment Analysis Toolkit (SAT): It is an open-source Python library that provides various tools for sentiment analysis. It includes pre-trained models for sentiment analysis and can be used to analyze social media data.
  4. RapidMiner: It is an open-source data science platform that provides tools for data integration, analysis, and visualization. It can be used for sentiment analysis and social media data processing.
  5. GATE (General Architecture for Text Engineering): It is a Java-based open-source framework for text processing and analysis. It provides tools for sentiment analysis and can be used for social media data analysis.

These tools provide a starting point for brand and sentiment social listening. However, keep in mind that they may require some level of technical expertise to set up and use effectively.

Who’s social listening tools are made for?

Social listening tools users

Pain Points:

  • Data Overload: Marketing professionals often deal with an overwhelming amount of data generated by social listening tools. They may struggle to filter through this data to find meaningful insights and actionable trends.
  • Integration Challenges: Integrating social listening tools with their existing marketing stack can be complex and time-consuming. Many marketing professionals face compatibility issues with their preferred platforms.
  • Real-time Analysis: The need for real-time data analysis is crucial in marketing. Users in this persona may find that some tools lack real-time monitoring capabilities or provide delayed data updates, limiting their ability to respond promptly to trends and events.

Pain Points:

    • Content Ideation: Content creators and bloggers rely on social listening to identify trending topics and audience interests. They may face difficulties in generating fresh content ideas consistently.
    • Content Planning: These users need to plan their content calendars based on social insights. Tools that don't offer content planning features or lack user-friendly interfaces for scheduling posts can be frustrating.
    • Competitor Analysis: Understanding what competitors are doing in the digital space is vital for content creators. Some tools may not provide comprehensive competitor analysis features.

Pain Points:

    • Product Insights: E-commerce entrepreneurs require insights into product trends and customer sentiments. They may encounter challenges in finding tools that effectively track product mentions and reviews.
    • Inventory Management: For those selling products online, inventory management based on social data can be tricky. Tools that lack inventory integration can lead to overstocking or understocking issues.
    • User-Generated Content: Leveraging user-generated content is essential for e-commerce success. Some social listening tools may not provide efficient ways to curate and utilize user-generated content for marketing purposes.

You might want to book our expert to discuss that matter – pick a date and they will attend the consultation.

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