Frac’CDP Data-Driven Marketing for Growth. Transform Your Marketing Strategy with Our Integrated Platform
In today’s data-driven landscape, marketing teams face the dual challenge of extracting actionable insights from an ever-growing pool of information while executing campaigns with precision and agility.
Enter the Connects You Customer Data Platform (CDP), crafted to meet these challenges head-on. Our platform empowers organizations to optimize marketing strategies, streamline operations, and drive superior outcomes.
Unlike conventional Customer Relationship Management (CRM) systems, which can be sluggish and labor-intensive, the CDP offers a robust, automated solution tailored for data-informed decision-making.
Core Capabilities and Features
The CDP is designed with a comprehensive suite of functionalities that enable every specialized role within a marketing team to contribute effectively.
Key features include:
1. Campaign Builder
- Intuitive Interface: Easily design and automate multi-channel campaigns with a drag-and-drop functionality.
- Dynamic Adjustments: Campaigns adapt based on user behavior, leading to improved engagement and conversion rates.
2. Email Marketing
- Customizable Templates: Create visually appealing emails tailored to your audience.
- Advanced A/B Testing: Segment audiences accurately to ensure the right message reaches the right people at the optimal time.
3. Lead Management
- Sophisticated Tracking: Utilize lead tracking and scoring tools to prioritize follow-ups.
- Nurturing Tools: Enhance conversion rates while minimizing operational inefficiencies.
4. Forms and Landing Pages
- Integrated Tools: Create custom forms and landing pages to streamline data collection and optimize lead capture.
5. Social Media Integration
- Centralized Management: Schedule and track social media posts to maintain consistent brand messaging across channels.
6. Analytics and Reporting
- Actionable Insights: Translate complex data into measurable improvements in campaign performance.
7. CRM Integration
- Seamless Synchronization: Minimize redundant data entry and enhance collaboration between sales and marketing teams.
8. Segmentation and Targeting
- Dynamic Segmentation: Use real-time data for highly targeted campaigns, increasing relevance and boosting engagement.
9. Tracking and Attribution
- Comprehensive Monitoring: Track campaign effectiveness across various touchpoints to optimize conversions.
10. Integration Capabilities
Robust API: Ensure smooth integration with tools like Google Analytics and eCommerce platforms for a unified marketing ecosystem.
11. Content & User Management + GDPR Compliance
Centralized Asset Library: Manage marketing assets with role-based access control and tools for consent management, ensuring security and adherence to regulatory standards.
Competitive Advantages and Measurable Outcomes
The CDP stands apart from conventional CRMs like Salesforce through its automation and seamless integration. Traditional CRMs often require extensive manual data entry and are slow to adapt to operational demands, whereas the Connects You CDP minimizes manual processes and empowers teams with real-time analytics.
Measurable Outcomes for Early Adopters:
• 25% Increase in Revenue: Enhanced lead management and refined audience segmentation boost profitability.
• 30% Improvement in Campaign Efficiency: Multi-channel automation and precise targeting reduce wasted efforts.
• Over 40% Boost in Productivity: Streamlined workflows eliminate redundant tasks and reduce overhead costs.
• 20% Enhancement in Customer Experience: Achieved through personalized, timely communications that resonate with your audience.
• 35% Reduction in Decision-Making Errors: Real-time data replaces assumptions with solid analytics for better strategic choices.
Unlock Your Potential with Frac’CDP
The Connects You Customer Data Platform serves as a transformative solution for organizations seeking to modernize their marketing and sales operations. By combining user-friendly automation, comprehensive integration, and robust analytical tools, it fills the gaps left by traditional CRMs while delivering measurable business value.
The Connects You & Frac’ Customer Data Platform not only bridges the gaps left by conventional CRMs but also empowers forward-thinking organizations to gain a competitive edge. By implementing this platform, you can achieve increased revenue, enhanced productivity, and superior customer engagement—all essential components for making a successful transition to a data-driven marketing strategy.
Business Cases
CDP 3 business Cases
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E-Commerce (United States)
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IT Consulting Services (Great Britain)
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Cosmetics Brand (France)
Before: An American e-commerce firm grappled with disjointed data and inefficient multi-channel campaigns, resulting in inconsistent conversion rates and missed revenue opportunities.
After: With Connects You CDP, real-time integrated analytics and automated workflows streamlined their marketing efforts, driving a 25% increase in revenue and elevating customer retention.
The U.S. e-commerce is very competitive, one prominent retailer struggled with fragmented data systems and inefficient multi-channel campaigns, resulting in missed revenue opportunities and erratic conversion rates.
Customer behavior insights were buried in silos, thwarting efforts to personalize experiences and target effectively.
Seeking a solution, the firm implemented Connects You CDP, which integrated real-time analytics with automated workflows.
By leveraging advanced segmentation, predictive analytics, and dynamic campaign techniques, they transformed their customer journey.
This digital reinvention not only produced a 25% increase in revenue but also drove notable improvements in conversion rates and average order values, laying a solid foundation for agile growth.
Before: A leading IT consulting firm in Great Britain operated with fragmented data and manual processes that hindered scalability and precise client targeting.
After: By adopting Connects You CDP, they achieved automated data management and unified dashboards, leading to a 30% boost in campaign efficiency and a 40% improvement in productivity, thereby enhancing decision-making and service delivery.
In Great Britain, a leading IT consulting firm wrestled with fragmented data and labor-intensive processes that curtailed scalability and precise client targeting.
Determined to overcome these obstacles, the firm embraced Connects You CDP, embarking on a transformative digital journey.
Utilizing robust API integrations, they unified diverse data streams into real-time dashboards that offered a single source of truth.
Advanced segmentation and predictive analytics empowered them to tailor campaigns with surgical precision, while automated A/B testing and performance tracking refined each client interaction.
This strategic overhaul delivered a 30% boost in campaign efficiency and a 40% surge in productivity, ultimately elevating decision-making and enhancing service delivery.
Before: A new established French cosmetics brand suffered from disparate customer insights and inconsistent marketing messages, which impaired brand cohesion and customer engagement.
After: Implementing Connects You CDP enabled them to integrate customer data seamlessly and personalize communications, resulting in a 20% enhancement in customer experience and a 25% revenue uplift while reinforcing market leadership.
In France, a declining cosmetics brand found itself disconnected from its modern clientele due to scattered customer insights and inconsistent messaging.
Facing mounting challenges in a rapidly evolving market, the brand sought a transformative solution with Connects You CDP. By leveraging advanced data integration and real-time analytics, the team automated segmentation and implemented precision-targeted, personalized content.
Employing techniques such as A/B testing and dynamic campaign construction, they revitalized customer engagement.
This strategic shift drove a 20% uplift in customer experience and a 25% increase in revenue, firmly reestablishing the brand’s market leadership.
How much will you save?
Curious about the potential savings? Read this LinkedIn article that compares salaries, efficiencies, and showcases how businesses like yours can significantly reduce costs while improving performance.