Content ROI Calculator
Calculate the return on investment for your content marketing efforts
Input Parameters
Your Potential Results
Weekly Time Saved
15.0 hours
Monthly Savings
$4,500
Annual Savings
$54,000
Annual Revenue Increase
$120,000
Total ROI
245%
Efficiency Gain
75%
How Content ROI is Calculated
This calculator measures the potential return on investment for improving your content marketing efforts. It considers both the time and cost savings from more efficient content creation as well as the revenue increase from improved conversion rates.
Weekly Time Saved: Current hours minus optimized hours (5 hours baseline)
Monthly Savings: (Weekly time saved × hourly rate × 4) + monthly content cost
Annual Revenue Increase: (Monthly traffic × (improved CR – current CR) × ASP) × 12
Total ROI: (Annual savings + annual revenue increase) / current annual cost × 100
